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One of our driving purposes is to address social challenges through innovation. In 2019, Sunway rose as the first private conglomerate in Malaysia to finance the installation of a total of eight rice ATMs nationwide. As its name implies, these automated teller machines are tech-based solutions designed to efficiently dispense rice in a stipulated amount and, with a dedicated compartment, to collect cash donation from the public. The latter generates funds for the replenishment of rice supply, ensuring the longevity of this initiative. Identified by RFID cards, eligible recipients can redeem 2kg of rice every first and third Friday of the month continuously. Since 2019, this initiative has benefitted more than 10,000 beneficiaries.
A season marked by faith, humility and compassion, it makes perfect sense to turn our efforts to helping the hungry during Ramadhan. Annually, our hospitality arm – comprising Sunway Hotel Seberang Jaya, Sunway Hotel Georgetown, Sunway Putra Hotel Kuala Lumpur, Sunway Resort Kuala Lumpur and Sunway Lost World of Tambun – join hands with selected organisations such as the Malaysian Red Crescent Society to prepare and serve bubur lambuk at various distribution points nationwide, in hopes of spreading joy and comfort to areas where food security is most pressing. In the wake of the COVID-19 pandemic, our efforts geared up a few notches to include frontline responders and essential workers among the beneficiaries to help sustain them from the day’s fasting. In collaboration with selected NGOs, nutritional meals were also packed and distributed daily to the urban poor to help them make ends meet.